Alterna Caviar Anti-Aging Smoothing Shampoo 33.8oz The Alterna Smoothing Anti-Frizz Shampoo provides a rich, creamy formula that smooths and soothes the hair, gently cleansing it whilst providing key nutrients. Smooths the hair shaft and increases shine. To use: Apply to wet hair. Massage and rinse thoroughly. Every Alterna Caviar product contains sustainable caviar extract sourced from France. 100% Free of parabens, sulfates and synthetic colour. Alterna products contain exquisite, effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair.