American Crew Firm Hold Styling Gel Firm Hold Non-Flaking Hair Gel 8.4oz American Crew Firm Hold Styling Gel is a Non-flaking formula enriched with natural extracts like Vitamin B5. This offers firm hold with extra shine. This is alcohol free and has low pH, thus preventing the scalp from drying up. Take a small amount and apply it on damp hair. Work from the scalp to the ends. Features: Dual Polymer Complex, Alcohol Free, Low pH, Carbomer.