American Crew Forming Cream With Medium Hold And Shine 3oz American Crew forming cream offers medium hold with medium shine. This is an easy to use product that works on all types of hair. This provides excellent pliability, and a natural shine. Take a small amount of this hair and apply on damp hair, then get it styled as normal. This contains Water Based, Lanolin Wax, Sucrose, PVP Copolymer, Glycerin. This product is very easy to clean using normal shampoo. This provides movable hold and encourages firmness, fullness and body to the hair.