Farouk CHI Ionic Shine Shades Hair Color 10S 3oz Color This is a versatile liquid color line easy-to-mix and apply liquid formula features PDS coloring system that can be used for Permanent, Demi-Permanent and Semi-Permanent color formulations along with tone and treatment. Easy to use salon application with less than 30 minutes processing time depending on color formulation. Comes in 65 shades (includng 5 additives - to intensify or neutralize tones and 1 clear - to add shine for touch ups) CHI Shine Shades offer the ability to deposit lift, tone, correct and refresh all color tones. This color line features CHI Ceramic Technology which provide color penetration inside the hair. The Ionic technology helps anchor the dyes deep inside the hair all while adding radiance, shine and longevity to the hair. The Color Lock Complex adds essential moisture to hair during color service to make haircolor last longer. The line also features silk, aloe and olive oil and Brazilian nut oil which also add moisture and color longevity. This is Ammonia Free! ammonia is replaced by mild, yet effective alkaline called MEA (Monoethanolamine) that maintains a consistent pH level.