Loreal MAJIREL 50ml/1.7oz (HL Ash+) HIGH LIFT-(Also Known As .11/BB) Delivers natural and long lasting color with added benefits after every use. This effective product of LOreal is formulated with a groundbreaking gel-cream formula which facilitates you with easy blending. Moreover, the precise application of this shade of LOreal makes your hair healthy, shiny and conditioned. This is suitable for all kinds of hair. The consistency of this product promotes better binding of color to hair. This would make your gray and white hairs cover properly. This fabulous product with cool aromatic fragrance enhances your comfort levels by making you relaxed. The technology involved in the formulation of LOreal includes the effective hair growth enhancing and color providing ingredients such as Incell Complex and Ionene G. Besides, these ingredients would also strengthen and protect your hair by deep conditioning, or you could also prefer this product for better shinier true to tone looks. These color tubes are imported from Europe and display European System of shade numbers. They contain the same color as US counterpart. The European shade number is listed first, as it appears on the package matching US shade is listed after "aka" which is an abbreviation for Also Known As.